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What will be the technological trends of the hospitality industry in 2019?

What will be the technological trends of the hospitality industry in 2019?

As every year, the year 2019 will bring with it its share of technological innovations to the hotel industry. Whether at the distribution, marketing or customer service levels, these technological innovations will contribute to the improvement of the industry’s processes and will have a significant impact on the daily lives of professionals in the sector, as...

27 February 201930 April 2019

Karim Filali

CEO at Wikhotel 360
CEO of Wikhotel Technologies, Karim brings you the latest trends and his analysis of the latest news of the hospitality industry.
Karim Filali
Will Direct Booking win the distribution battle against OTA in 2019?

Will Direct Booking win the distribution battle against OTA in 2019?

At the beginning of the year 2019, all the indicators suggest that the hotel industry could know the outcome of a fight that the hotel distributors have been fighting for several years: to know who will definitely take the lead of the hotel distribution between OTAs and the institutions themselves via their official website. Today,...

6 February 201930 April 2019

Karim Filali

CEO at Wikhotel 360
CEO of Wikhotel Technologies, Karim brings you the latest trends and his analysis of the latest news of the hospitality industry.
Karim Filali
The Chatbot, a new technological tool in the hotel industry

The Chatbot, a new technological tool in the hotel industry

Hotels redouble their creativity in order to stand out from their competitors and to be ever closer to their customers. Thus in recent years (and particularly in 2018), we have seen the spread of a new technological communication tool: The Chatbot. Its goal is to keep the hotels close to their customers and push their...

23 January 201930 April 2019

Karim Filali

CEO at Wikhotel 360
CEO of Wikhotel Technologies, Karim brings you the latest trends and his analysis of the latest news of the hospitality industry.
Karim Filali
How to turn your Meta Description Tag into a Direct Booking generator?

How to turn your Meta Description Tag into a Direct Booking generator?

When the result of a search is displayed on a search engine such as Google, the ranking of the pages displayed is influenced by specific data: the quality of the meta description tag. The latter plays a leading role in the natural referencing of your company’s website, which will be more visible to potential customers...

16 January 201930 April 2019

Karim Filali

CEO at Wikhotel 360
CEO of Wikhotel Technologies, Karim brings you the latest trends and his analysis of the latest news of the hospitality industry.
Karim Filali
LinkedIn: Five tips to liven your hotel’s company page

LinkedIn: Five tips to liven your hotel’s company page

LinkedIn, the very first social network for the business world, is a unique space for exchanging and interacting that facilitates the promotion of your business and the development of a rich and active professional network. It is all about learning the ropes and making the most of your strong potential. 5 marketing tips from LinkedIn...

9 January 201930 April 2019

Karim Filali

CEO at Wikhotel 360
CEO of Wikhotel Technologies, Karim brings you the latest trends and his analysis of the latest news of the hospitality industry.
Karim Filali
How to make your Landing page a vector for increasing conversions on your website?

How to make your Landing page a vector for increasing conversions on your website?

A landing page designates the page on which the online customer is directed after clicking on a link for your website. The landing page optimization is a transversal issue of digital marketing because it concerns most digital marketing levers. It is a very important campaign element because it makes it possible to turn a simple...

2 January 201930 April 2019

Nathalie Laroyenne

Directrice commerciale at Wikhotel 360
Nathalie, a hotel online marketing specialist, offers you weekly articles informing you of industry latest news and best practices to help you deploy effective digital campaigns for your hotel.
Nathalie Laroyenne
Video content on your website : 5 reasons why it’s a good idea

Video content on your website : 5 reasons why it’s a good idea

The content offered on a website, especially that of a hotel, should reflect as much as possible the experience that is being offered to potential customers in order to convince them to go ahead and make a commercial transaction. Opinions differ as to exactly how much impact video content on a website can have, but...

27 December 201830 April 2019

Nathalie Laroyenne

Directrice commerciale at Wikhotel 360
Nathalie, a hotel online marketing specialist, offers you weekly articles informing you of industry latest news and best practices to help you deploy effective digital campaigns for your hotel.
Nathalie Laroyenne
How can Pinterest help your hotel?

How can Pinterest help your hotel?

In a context of web content digitization where pictorial communication is increasingly trendy, many platforms have emerged to meet the growing appetite of consumers. Out of all of them, Pinterest has emerged in recent years as one of the references at this level. What is Pinterest ? Pinterest is a web platform, launched in 2010,...

19 December 201823 April 2019

Karim Filali

CEO at Wikhotel 360
CEO of Wikhotel Technologies, Karim brings you the latest trends and his analysis of the latest news of the hospitality industry.
Karim Filali
Measure your website’s audience with Google Analytics

Measure your website’s audience with Google Analytics

Once a commercial website is launched, analyzing its performance becomes a priority in order to know its impact on the activity it describes. In the hotel industry, this is all the more true because the hotel’s official website is not only its showcase, but also a powerful sales tool. Google Analytics is a free tool...

12 December 201830 April 2019

Nathalie Laroyenne

Directrice commerciale at Wikhotel 360
Nathalie, a hotel online marketing specialist, offers you weekly articles informing you of industry latest news and best practices to help you deploy effective digital campaigns for your hotel.
Nathalie Laroyenne
Boost your hotel revenues with a dynamic pricing tool

Boost your hotel revenues with a dynamic pricing tool

In a context of heightened competition between different hotel distributors, all seeking to increase their market share, data analysis and their wise usage becomes a tool that can make a difference in favor of the distributor who will know how to get the most out of it. To this end, the use of a dynamic...

5 December 201830 April 2019

Karim Filali

CEO at Wikhotel 360
CEO of Wikhotel Technologies, Karim brings you the latest trends and his analysis of the latest news of the hospitality industry.
Karim Filali