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Will Direct Booking win the distribution battle against OTA in 2019?

Will Direct Booking win the distribution battle against OTA in 2019?

At the beginning of the year 2019, all the indicators suggest that the hotel industry could know the outcome of a fight that the hotel distributors have been fighting for several years: to know who will definitely take the lead of the hotel distribution between OTAs and the institutions themselves via their official website. Today,...

6 February 20196 February 2019
Mekki BENCHEHIDA

Mekki BENCHEHIDA

General Manager at Wikhotel 360
General Manager of Wikhotel Technologies, Mekki brings you the latest trends and his analysis of the latest news of the hospitality industry.
Mekki BENCHEHIDA
The Chatbot, a new technological tool in the hotel industry

The Chatbot, a new technological tool in the hotel industry

Hotels redouble their creativity in order to stand out from their competitors and to be ever closer to their customers. Thus in recent years (and particularly in 2018), we have seen the spread of a new technological communication tool: The Chatbot. Its goal is to keep the hotels close to their customers and push their...

23 January 201925 January 2019
Mekki BENCHEHIDA

Mekki BENCHEHIDA

General Manager at Wikhotel 360
General Manager of Wikhotel Technologies, Mekki brings you the latest trends and his analysis of the latest news of the hospitality industry.
Mekki BENCHEHIDA
How to turn your Meta Description Tag into a Direct Booking generator?

How to turn your Meta Description Tag into a Direct Booking generator?

When the result of a search is displayed on a search engine such as Google, the ranking of the pages displayed is influenced by specific data: the quality of the meta description tag. The latter plays a leading role in the natural referencing of your company’s website, which will be more visible to potential customers...

16 January 201925 January 2019
Mekki BENCHEHIDA

Mekki BENCHEHIDA

General Manager at Wikhotel 360
General Manager of Wikhotel Technologies, Mekki brings you the latest trends and his analysis of the latest news of the hospitality industry.
Mekki BENCHEHIDA
LinkedIn: Five tips to liven your hotel’s company page

LinkedIn: Five tips to liven your hotel’s company page

LinkedIn, the very first social network for the business world, is a unique space for exchanging and interacting that facilitates the promotion of your business and the development of a rich and active professional network. It is all about learning the ropes and making the most of your strong potential. 5 marketing tips from LinkedIn...

9 January 201925 January 2019
Mekki BENCHEHIDA

Mekki BENCHEHIDA

General Manager at Wikhotel 360
General Manager of Wikhotel Technologies, Mekki brings you the latest trends and his analysis of the latest news of the hospitality industry.
Mekki BENCHEHIDA
How to make your Landing page a vector for increasing conversions on your website?

How to make your Landing page a vector for increasing conversions on your website?

A landing page designates the page on which the online customer is directed after clicking on a link for your website. The landing page optimization is a transversal issue of digital marketing because it concerns most digital marketing levers. It is a very important campaign element because it makes it possible to turn a simple...

2 January 201914 January 2019
Dounia FILALI

Dounia FILALI

Digital Marketing Manager at Wikhotel 360
Dounia, a hotel online marketing specialist, offers you weekly articles informing you of industry latest news and best practices to help you deploy effective digital campaigns for your hotel.
Dounia FILALI
Video content on your website : 5 reasons why it’s a good idea

Video content on your website : 5 reasons why it’s a good idea

The content offered on a website, especially that of a hotel, should reflect as much as possible the experience that is being offered to potential customers in order to convince them to go ahead and make a commercial transaction. Opinions differ as to exactly how much impact video content on a website can have, but...

27 December 201814 January 2019
Dounia FILALI

Dounia FILALI

Digital Marketing Manager at Wikhotel 360
Dounia, a hotel online marketing specialist, offers you weekly articles informing you of industry latest news and best practices to help you deploy effective digital campaigns for your hotel.
Dounia FILALI
How can Pinterest help your hotel?

How can Pinterest help your hotel?

In a context of web content digitization where pictorial communication is increasingly trendy, many platforms have emerged to meet the growing appetite of consumers. Out of all of them, Pinterest has emerged in recent years as one of the references at this level. What is Pinterest ? Pinterest is a web platform, launched in 2010,...

19 December 201814 January 2019
Mekki BENCHEHIDA

Mekki BENCHEHIDA

General Manager at Wikhotel 360
General Manager of Wikhotel Technologies, Mekki brings you the latest trends and his analysis of the latest news of the hospitality industry.
Mekki BENCHEHIDA
Measure your website’s audience with Google Analytics

Measure your website’s audience with Google Analytics

Once a commercial website is launched, analyzing its performance becomes a priority in order to know its impact on the activity it describes. In the hotel industry, this is all the more true because the hotel’s official website is not only its showcase, but also a powerful sales tool. Google Analytics is a free tool...

12 December 201813 December 2018
Dounia FILALI

Dounia FILALI

Digital Marketing Manager at Wikhotel 360
Dounia, a hotel online marketing specialist, offers you weekly articles informing you of industry latest news and best practices to help you deploy effective digital campaigns for your hotel.
Dounia FILALI
Boost your hotel revenues with a dynamic pricing tool

Boost your hotel revenues with a dynamic pricing tool

In a context of heightened competition between different hotel distributors, all seeking to increase their market share, data analysis and their wise usage becomes a tool that can make a difference in favor of the distributor who will know how to get the most out of it. To this end, the use of a dynamic...

5 December 201813 December 2018
Mekki BENCHEHIDA

Mekki BENCHEHIDA

General Manager at Wikhotel 360
General Manager of Wikhotel Technologies, Mekki brings you the latest trends and his analysis of the latest news of the hospitality industry.
Mekki BENCHEHIDA
5 advantages of having an online booking engine on your hotel’s website

5 advantages of having an online booking engine on your hotel’s website

A hotel’s official website plays different roles. As the showcase of a hotel, it also has to play a commercial role in attracting a maximum of direct bookings, and helping hotel managers avoid paying commission to their distributors. For this reason, the hotel must have a booking engine capable of fulfilling client’s reservations on its...

22 November 201813 December 2018
Mekki BENCHEHIDA

Mekki BENCHEHIDA

General Manager at Wikhotel 360
General Manager of Wikhotel Technologies, Mekki brings you the latest trends and his analysis of the latest news of the hospitality industry.
Mekki BENCHEHIDA