Latest posts by Karim Filali (see all)
- What will be the technological trends of the hospitality industry in 2019? - 27 February 2019
- Will Direct Booking win the distribution battle against OTA in 2019? - 6 February 2019
- The Chatbot, a new technological tool in the hotel industry - 23 January 2019
As every year, the year 2019 will bring with it its share of technological innovations to the hotel industry. Whether at the distribution, marketing or customer service levels, these technological innovations will contribute to the improvement of the industry’s processes and will have a significant impact on the daily lives of professionals in the sector, as well as consumers who will be able to benefit from better experiences during their stay in the hotel establishments.
An increasingly mobile-oriented distribution
For some years, mobile application distribution has been growing exponentially. Indeed, whether at the level of research or the realization of reservations, mobile devices are emerging as the tool of choice of consumers for the preparation of their trip. According to statistics provided by Criteo Travel Insights , mobile bookings accounted for one-quarter of total online bookings in 2017 in Europe and North America. This rate reaches up to 80% for last-minute bookings. And with the deployment of 5G mobile technologyexpected in many countries in 2019, these rates are expected to grow further, and will drive industry professionals to focus more on the mobile and deploying more and more suitable sites for this device. Because with download speeds up to 20 times better than current technology, 5G should provide users with a better experience, and even more incentive to make their reservation via mobile device, which should unsurprisingly become the first provider of industry bookings in the very short term.
Improvement of multimedia content
Thanks to 5G, industry professionals will be able to share more and more sophisticated content on their website. Thus, high definition video should become commonplace on hotel websites to promote the facilities and services offered. Now accessible via mobile, this content will give consumers a better overview of products and encourage them to book their stay. The choice to bet on this type of content is part of the current trend that prevails and is confirmed by the biggest players on the web, such as Google and Youtube , who estimate that videos will account for 80% of the content consumed here 2021.
Chatbot, or artificial intelligence at the service of consumers
This new player in the industry qui a fait irruption de façon généralisée en 2018 au niveau des sites web hôteliers, devrait se consolider et son utilisation devrait se banaliser lors des processus de réservations des consommateurs. Outre ses nombreux avantages en termes d’optimisation des ressources et de disponibilité illimité pour les consommateurs, son évolution technologique devrait le rendre encore plus attractif pour les hôteliers qui devraient petit à petit le considérer comme un dispositif essentiel de leur écosystème, comme le fût il y a 20 ans l’irruption des sites web hôteliers dans l’industrie, ou il y a 15 ans des sites d’avis et de conseils tel que Tripadvisor. En effet, les avancées technologiques fulgurantes du chatbot, notamment grâce à sa version vocale, permettent de transformer cet outil en véritable robot assimilable à n’importe quel être humain. De plus, son aspect évolutif perpétuel se nourrissant des échanges avec les consommateurs fera certainement de lui un outil totalement intégré à l’industrie hôtelière mondiale, qui transformera profondément les us et coutumes des consommateurs.
The future is here: Recognition technology for the hospitality industry
Hoteliers have always been eager for new technologies to improve their processes both at the farm and retail levels. In this sense, the democratization of recognition technologies (facial, biometric …) will obviously affect the hospitality industry. Whether for the registration of customers on arrival, access to their room or when paying their purchases or consumptions within the establishment or they stay, the recognition technology will allow a better experience completely dematerialized and effective for consumers, but also allow hoteliers to better control all flows within their establishment.
The year 2019 will therefore be synonymous with technological innovations that will have a significant impact on the industry as a whole. Whether for hoteliers, consumers or the various players in support, these new trends will improve and optimize relationships between these players. Wikhotel360 , with a view to constantly improving these products, should also offer these partners even more efficient and sophisticated products to further increase the use of Direct Booking, which is the leitmotif of its activity.